Tuesday, 15 December 2009

The Mobile Mobile





"Mobile Mobile - an interactive installation by James Theophane

Brief: Create a Christmas experience that actively demonstrated Lost Boys core value of collaboration.

We took this as an opportunity to reinterpret the Christmas tree and its role as the traditional focal point for a communal space. 'Mobile Mobile' is a six metre circumference interactive sculpture, and signature piece for the entrance of the Brick Lane studio.

Mobile Mobile upcycles fifty old agency cell phones (available after an agency-wide upgrade just two months prior). Each phone is individually addressed by a computer to cofunction and create a choral arrangement. Assigning each phone a tone, the mass is transformed into an aural form that appears to come alive, shimmering and flirting for onlookers."


Just amazing. Recycling up to 50 phones to make an installation creating to the tune of "Carols of the Bells".


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